Advertising herald for the film, “Tomorrow- The World!” (1944)
Extent and Medium
Overall: Height: 11.625 inches (29.528 cm) | Width: 8.625 inches (21.908 cm)
Creator(s)
- Ken Sutak (Compiler)
- Lester Cowan Productions, Inc. (Production Company)
- United Artists Corporation (Distributor)
Biographical History
The Cinema Judaica Collection consists of more than 1,200 objects relating to films about World War II and the Holocaust as well as Jewish, Israeli, and biblical subjects, from 1923 to 2000, from the United States, Europe, Israel, Canada, Mexico, and Argentina. The collection was amassed by film memorabilia collector Ken Sutak, to document Holocaust-and Jewish-themed movies of the World War II era and the postwar years. The collection includes posters, lobby and photo cards, scene stills, pressbooks, trade ads, programs, magazines, books, VHS tapes, DVDS, and 78 rpm records. Sutak organized these materials into two groups, “Cinema Judaica: The War Years, 1939–1949” and “Cinema Judaica: The Epic Cycle, 1950–1972” and, in conjunction with the Hebrew Union College-Jewish Institute of Religion Museum (now the Dr. Bernard Heller Museum in New York), organized exhibitions on these two themes in 2007 and 2008. Sutak subsequently authored companion books with the same titles.
Archival History
The advertisement was donated to the United States Holocaust Memorial Museum in 2018 by Ken Sutak and Sherri Venokur.
Acquisition
United States Holocaust Memorial Museum Collection, Gift of Ken Sutak and Sherri Venokur
Scope and Content
Herald for the film, “Tomorrow- The World!” released by United Artists in December 1944. Heralds were small, inexpensive flyers usually included as part of a film’s press kit. The film was based on a popular 1943 Broadway play of the same name, and centers around a 12-year-old member of the Hitler Youth who moves to the United States to live with his American uncle. Despite his parents’ deaths in a concentration camp, the young boy is entrenched in Nazi ideology, and is arrogant, insulting, and outwardly antagonistic towards his uncle’s Jewish fiancée. The adults debate over the best way to handle the boy, and by extension, Nazi Germany. After a more physical tactic ends in disaster, the characters find that a compassionate and loving approach breaks through. This serves as a metaphor for how to treat the ordinary German citizens living under the brutality of the Nazi regime. “Tomorrow, the World!” carries an underlying message that they were unwillingly forced into the Nazi ideology, and the film promotors even suggested that local discussions should held. This object is one of more than 1,200 objects in the Cinema Judaica Collection of materials related to films about World War II and the Holocaust as well as Jewish, Israeli, and biblical themes.
Conditions Governing Access
No restrictions on access
Conditions Governing Reproduction
Restrictions on use. Copyright status is unknown.
Physical Characteristics and Technical Requirements
Bifold, advertisement printed on rectangular, tan paper with a single-page advertisement on the front and back, and a double-page advertisement spanning the center leaves when opened. The front of the advertisement is vertically orientated, and is printed in shades of red ink. Across the top are four lines of advertising copy. In the upper left corner, there is an illustration of a boy depicted from the shoulders up, in three-quarter right profile. His right eye is bruised, and he has two bandages in an “X” on his right cheekbone. Below, filling the bottom half of the advertisement, is an illustration of a man and woman embracing, both depicted from the shoulders up. On the left, the woman is leaning slightly backwards, with her eyes half closed and her right hand on the man’s shoulder. On the right, the man also has his eyes partially closed and is leaning slightly forwards. The back of the advertisement has a horizontal orientation and is printed in black ink. The back features four columns of text, divided into two pairs. Each pair is for a different theater, and contains a synopsis of a feature film and show times for other films. In the bottom left corner is printing information in red ink. On the center advertisement, printed in shades of blue, there are several lines of advertising copy in the top half. To the left is an image of a man holding an unconscious girl in his arms. To the right are two rows of headshots, each with identifying captions beneath: two in the top row, and three in the bottom. In the center is an illustration of a woman in left profile smacking the face of a teenage boy who is slightly turned towards her. There are several additional lines of production information and films credits printed in the bottom half of the advertisement. On the bottom left is a circular wreath made of two, blue, leafed branches connected by a bow at the bottom with blue text in the center. Below the wreath is an illustration of a village landscape. On the right is an illustration of two boys fighting a third in a loose-fitting suit and a smaller version of the illustration on the front of a man and woman embracing, both depicted from the shoulders up. The paper has a central crease, discolored edges, and some orange discoloration below the text. Depicted: Skip Homeier as Emil Bruckner, Betty Field as Leona Richards, Fredric March as Mike Frame
People
- Homeier, Skip.
- Carroll, Joan, 1931-2016.
- Moorehead, Agnes, 1900-1974.
- March, Fredric, 1897-1975.
- Field, Betty, 1918-1973.
Subjects
- Film adaptations.
- Anti-Nazi movement in motion pictures.
- Youth in motion pictures.
- Jewish women in motion pictures.
- Discrimination in motion pictures.
- United States.
- National socialism in motion pictures.
- Germans in motion pictures.
Genre
- Books and Published Materials
- Object
- Promotional materials.