Poster stamp promoting the V for Victory campaign

“V for Victory” campaign poster stamp distributed in the United States by the British American Ambulance Corps during World War II (1939-1945). Poster stamps were collectable stamps, slightly larger than postage stamps, with designs similar to posters. Although they were not valid for postage, poster stamps could be affixed to letters and envelopes as a means for fundraising, propaganda, and educational purposes. The British American Ambulance Corps was an organization that sent ambulances and medical supplies to Britain before and during WWII. In early 1941, the “V for Victory” campaign was conceived by Victor de Laveleye, who broadcast for the BBC in German-occupied Belgium. He proposed the idea to his audience because “V” is the first letter of the French and English words for “victory” (victoire and victory), as well as the Flemish and Dutch word for “freedom” (vrijeid). He then called on his listeners to write the V everywhere as an act of resistance against the occupiers. The idea caught on and spread to the Netherlands, northern France, and England. Later, it was observed that the Morse code for “V,” three dots and a dash (. . . —) were coincidentally the first three notes of Beethoven's 5th Symphony. British radio broadcaster, Douglas E. Ritchie (broadcasting under the name, Colonel V. Britton) further encouraged the V as an act of resistance and used Beethoven’s symphony as the theme song for his program. The campaign caught on in the still neutral United States, and in the late summer of 1941, ephemera began appearing with “V for Victory” and the Morse code “V” printed on them. After America entered the war in December 1941, the campaign was officially made a part of the government’s efforts.